Mcdonalds Ethical Issues - 1140 Words

Analysis From what we have read and interpreted from the case, the main issue is the ethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for the fast food giant. First of all, we will touch the field of food health. In this situation, McDonald’s as the world’s leading fast food company has inevitably been first in the firing line. The problem in obesity and health eating has confronted†¦show more content†¦In addition, these incidents had brought great damages to McDonald as it had attracted massive international publicity and media coverage as a wealth of information that critical to the company’s reputation are available through TV programme, documentary film, media articles, books and also a website known as ‘McSpotlight’. Moreover, the big-Mac was ‘under attack’. McDonald’s was at a crisis in 2002 as the company posted its first ever quarterly loss. Its share price was at a lowest by 2003. And the profits for McDonald’s in UK plummeted by 70 percent. This showed the circumstances from the unethical deeds by the fast-food giant. Such incidents can be taken as one of the major problems face by the world-leading fast food restaurant. The company has been performed well in the international market. Somehow, its accusations on the organisational ethics had caused the company to encounter such crisis in their business. This is rather a bad impact to McDonald’s either in its strategic planning or its managerial board management and decision making. Furthermore, the company might found it easy to enter the market of United States but it was another story in Europe. Europe is not so positive about the corporation’s approach and had protested it for the past few decades. As the fast-food giant entersShow MoreRelatedMcdonalds Ethical Issues1125 Words   |  5 Pageshave read and interpreted from the case, the main issue is the ethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for the fast food giant. First ofRead MoreMcdonald s Strength And Weakness1280 Words   |  6 PagesThis report will evaluate McDonald’s strength and weakness in terms of their ethical claims. The main aim of this report is to consider the reasons why McDonalds has been criticized by most of its consumers in terms of its pollution to its environment and the destruction natural rain forest, furthermore this report will discuss the nutrition effect McDonalds has on its consumers and the unhealthy meals that is produced by the company and how it courses obesity and health issues to its consumers. Read MoreMcDonalds: Ethical Responsibility1358 Words   |  6 PagesMcDonald’s: Ethical Responsibility Small business owners of fortune 500 companies, democrats, republicans, men and women all have ethical responsibilities that should always be considered. 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